Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, and digital billboards, to engage with consumers and other business partners.
Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks (facebook, twitter, google+), responsive website, etc.
Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Our Digital marketing entails the use of Internet across all platforms and gadgets, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.
Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.
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