How to Create Digital Footprints Online

The world is evolving into a digital village where we may work, live, and transact in virtual places from the comfort of our own homes. In 2020, a pandemic (Covid-19) plagues the world, providing insight into what we now know as remote jobs (work from home). It also aided in the creation of Metaverse – an online world where individuals exist and converse in shared virtual areas – by companies such as Facebook. How can you keep your income level, keep ahead of the competition, and stay relevant when this becomes our reality?

Get Listed on Google My Business

You get more than a business listing with a Google My Business Account, which provides free local advertising. With your free Business Profile, you can connect with customers on Google Search and Google Maps. Your address, phone number, website, hours, and driving directions are all listed. Astute businesses will include more content.

Businesses that add photos to their Business Profiles receive 42 percent more requests for directions on Google Maps, and 35 percent more clicks through to their websites,” according to Google. Do the same for your Bing and Yahoo local listings for the US only. It’s also worthwhile to increase your Google reviews, as these will help you rank higher. Start here.

Explore Facebook

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With 2.9 billion monthly active users (MAUs), Facebook is unarguably the largest social media platform. Facebook page is a great way to promote your organization, business, or brand. Update your Page regularly. Use your Facebook cover image to promote a product or service. Experiment with Facebook Call to Action buttons and join industry-specific Facebook Groups. Almost all businesses can benefit from using Facebook. Post regular updates that are engaging and share your merry moments that are genuinely interesting.


Instagram is one of the most widely used social media platforms for brand awareness. You can send photos and videos to your followers. Instagram has over a billion users, is ideal for visual presentation, and is great for sharing moments with clients. If your company would benefit from a visual presence, invest time in developing a strong Instagram account. Please note that this is a visual platform, so carefully curated content that looks amazing is fundamental. Due to the interconnection with Facebook, users can cross-post on both platforms.

WhatsApp Business

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WhatsApp Business provides customer onboarding options, ranging from customer engagement and brand awareness to commerce opportunities for products and services. One critical component is its messaging capability, that a brand to its target audience and customer base. You can use the business tool to add operating time, list products and services in a catalog, as well as phone, email, and website links. It also includes pre-programmed auto responders, making it a complete business tool.

The messaging system encourages you to make proactive contact with your target audience. If you have the phone number of a customer or lead, you can use WhatsApp Business to send an initial welcome message to each contact. With over 2 billion users, WhatsApp Business is a must for business owners.


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Twitter is a fantastic platform where public conversations generally kick off. With the latest 280 characters per tweet, users are able to initiate conversations around whatever the concern is. It’s a great platform for engaging with industry experts, influencers, and customers, as it’s a place where anyone can talk to anyone. Respond to customer feedback, retweet the best user-generated content, and offer genuine input to industry discussions. Twitter is a great social media platform for establishing yourself as a thought leader. It is particularly beneficial to consultants, freelance journalists, and subject matter experts.



Grow your company on the best platform for discovery and decision-making. Create a free business account and share images from your company’s website to pin your product images on your wall. Pinterest, which has over 478 million users, is ideal for brands with a visual component as well as blog owners. Make sure each key page of your website has at least one good shareable image. Create Pinterest boards by topic or category and “pin” your content to them. People frequently search Pinterest for pictures on a specific topic that may come across your website.


Quora is a social question-and-answer website where you can ask any question and get real answers from people who have firsthand knowledge. Thus, Quora is the ideal platform for establishing yourself as a thought leader in your field; all you have to do is join interest groups relevant to your business, select questions, and respond. Include an article on your blog relevant to the question asked for backlinks and traffic to your website. Many small business owners may not have considered using Quora for marketing purposes. Nonetheless, Quora is one of the best places for merchants to demonstrate their expertise, collect feedback, and interact with customers.

I hope you will leverage these platforms to create your digital footprints online. If you require our professional assistance with any of the above or other issues, please do not hesitate to contact us. Please leave your thoughts in the comments section below.

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